As the country has gone into lockdown, people are starting to feel the effects of isolation. Loneliness, which can be a problem at the best of times, can now be an enormous problem all over the country as the lockdown continues. For older people, social media can definitely help, and can be an essential lifeline to help them get through this difficult period.
In recent years, many more older people have started to use social media – as the array of activities on it expands, older people are starting to see the benefits of using it, whether chatting to family that may be a long way away or using it to buy and sell second hand items.
Social media is also a great platform for businesses to get out there, and a brand strategy agency such as https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency help businesses get seen on social media.
Because of this, social media provides a diverse platform for older people and people that are alone, to stay in touch, and also to engage with local businesses that may be able to assist them during this period. Many smaller businesses are advertising delivery services on social media, which to an older person could be an essential lifeline. From butchers, to greengrocers to local farm shops, for the many people who are struggling to get an online delivery slot from one of the larger supermarkets, these services could be an enormous help to them.